Wednesday 14 December 2011

Music to our CAWU ears


HMV, the last resort when it comes to Xmas presents if truth be told. It's an easy out when you're stuck for an idea for dad and then you end up getting everyone something from here - Downton Abbey for mum, Stand up DVD from one of the latest crop of cool comedy kids for your brother, and a Whitesnake Tee for Nan.

Few twinkly lights, lots of lens flair and a smattering of snow (although it could be dust or dandruff). Pity the HMV logo wasn't topped with snow, but the CWU line is bold and is doing its job in letting the public know you can have it all done in just a few clicks.

Many thanks to David Hustwit for another great spot - I guess we all know what his family are getting this year.

Tuesday 13 December 2011

Ye Olde Christmas All Wrapped Up


It's full steam ahead for this Network Rail ad in Monday's London Metro newspaper. A big bag full of shop logos with a snow flake motif on the front. It's not a 'cracker' (unless you discount the fact that a 'T-R-A-I-N Station has created a press ad) by any stretch until...

You read the copy underneath.

Hats off to the copywriter; I've not seen the words 'Yuletide Treats' for about 180 years. Bring back more of this vernacular. The only thing missing is a picture of Dickensian London at Christmas we're not far off a scene from the lid of a Quality Street tin.

One thing tiny tiny little question, what exactly is Euston Station giving us again?

Monday 12 December 2011

Christmas all padded up


An electronic behemoth today. Sony.

Lacking Christmas cheer somewhat though, we think a bit more Christmas and a little less shop logo could've put this up with the Tescos of this world.

They claim it's the gadget to give this Christmas however, they obviously haven't seen the B.I.G Power Hand you can buy at all good gadget websites. Now that's something we could all use. Very big thank you to Dexter Ginn for uncovering this little gem in last weekends Guardian newspaper.

Friday 9 December 2011

Unsuitably wrapped


Putting the 'UP' in a black box at a jaunty angle with a bow expertly photoshopped on does not make your website more festive. It's almost embarrassing to see CAWU looking like this when only 2 days ago we saw it in all it's majesty as an all-singing-all-dancing poster campaign from Tesco.

Hang your heads Williams & Brown, hang your heads.

Wednesday 7 December 2011

Billboard all wrapped up




It's big, it's bold, it's even made to look like wrapping paper. Tesco's 48-sheet poster campaign has blown us away. Massive respect to their ad agency for taking the line and making it better than we could ever have imagined.

A massive 48-sheet hug to regular contributor Jody Louie for what is by far the best CAWU to date. Now, if we could get an actual 48 sheet poster of this, that would be something...

Monday 5 December 2011

Don't wrap it, i'll wear it.


This appeared in our inbox last week from Mark Cochrane (cheers, again) who was walking past eBay's pop-up store on Dean Street in Central London. Of course, we've already featured an eBay post but as a digital ad has made the leap into the real world, we felt it was worthy of a post.

That said, they could've dialed up the Christmas element somewhat. It looks more like somebody's attic or cupboard-under-the-stairs than a shop.


Friday 2 December 2011

Don't forget your borough this xmas.


Will any other Greater London Borough be getting gifts this year, which also begs the question, what do you get a borough for Christmas? - We're dying to know what's in the box.

We're feeling the love more than Christmas with this outdoor 6-sheet, however, a win's a win as they say at Bolton Wanderers.

Thursday 1 December 2011

On the first day of CAWU...


Christmas has officially started and women in houses are leading the charge. We have no idea what this website is about but we have a feeling that there's a lot of wrapping holly in ribbon and pushing cloves into oranges when it comes to making your home a suburban Winter Wonderland. (I'm expecting something very similar from Mrs CAWU this weekend)

Lovely swirly festive font for the word 'Christmas', good use of snowflake clipart and the killer sign off 'You'll find everything you need' Great stuff...we do have one question though - did you make the stockings yourself, is there a free pattern to print out on the website?

A big Christmas cheer to Helen Metson who joins the ranks of the CAWU eagle-eye crew.