Thursday 12 December 2013

Almost probably the last wrapped up...

As we near the end of Christmas All Wrapped Up 2013, it's good to see that we're still finding the odd one or two still out there. With Adland closing for the festivities I think this might be the very last post of the year. I'd love to say we've got a last hurrah, but I'm guessing if we haven't seen it yet, it ain't coming. If that's it, thanks for all your submissions and Merry Christmas All Wrapped Up.






Friday 6 December 2013

Flat packed and wrapped

Two in one day, it must be Christmas. You'll need your glasses for this but it's there. IKEA shopper marketing on the streets of the home counties. She seems very happy to be appearing in shot. And why shouldn't she, she's made it onto the CAWU blog.

According to Harry (the CAWU Spotter) he literally let out a verbal 'YES' when he noticed the end line. Thanks Harry.


The sign reads 'We've got Christmas Wrapped Up. Bring your presents to our stand for our free gift wrap service. Today Only'

And the lack of effort award goes to...


All we can say is that we all feel a bit more sad about Birmingham.

Thursday 5 December 2013

All Wrapped up - the bumper edition

We've had quite the bulging sack of Wrapped Up finds. So instead of dragging it out, I'm going to empty it here and post up what's currently out there. Let the bag shaking begin!

First out the bag is a double header from Jigsaw... Nice to see the campaign tracking through from online into store. Good use of fake snow in the shop window. Although, does anyone really leave presents outside?




Found and photographed by James Devon (Thanks for remembering us)

Secondly, we have the old christmas wrapping paper theme press ad... A classic in our eyes (O2, you missed a trick this year - Matt)

No idea what SURE. is but we are loving the simulated tear in the design - really adds to the magic of the line. Many thanks and Happy Birthday to Mr Shaun Rogers for bringing this to our attention.

Thirdly, fourthly and fifthly we go digital. Using the CAWU line in its simplest form. No fuss, but no energy either - a disappointing 3/10. A bonus point to Beefeater Grill for at least adding the christmas icons wallpaper behind the line but on the whole this line deserves better.






Monday 2 December 2013

Wrapped Up, Up and Away


Although not officially a 'Christmas all wrapped up' line, the foundations (and the words) are all pretty much there. Our first 48$ of the season.

How could we disappoint the boy in the picture - look at his little face - the joy he's expressing that he's found out he's going to appear on this blog. It would be too crushing to tell him it didn't count so we'll make the exception.

Many thanks to Emma Leaney for snapping this on her way to work.