Thursday 24 November 2016

ODDS ON TO FEATURE AGAIN.


Like the tin of Pringles, the Lynx shower gel and the sack of 'tat' (a plastic bag of 'crap' raided from the Spanish 'Poundland' equivalent) I thoughtfully get every Christmas from Father (and Mother) Christmas, ASCOT comes up with the goods in its usual traditional fashion.

Having spent even less time changing the ad than the Evening Standard from last year, (I'm guessing the '15 has become a '16 and making the background more Royal Blue than Navy) it becomes clear now that they bought this concept from the ad agency back in 1978 and promptly fired them, knowing that it was never going to get much better than this and that their Christmas campaigns for eternity was sorted... and who can argue?

Now that most of the classics are out of the way, (we're still waiting for the 02/Carphone Warehouse 2016 CAWU Metro wrap for the Holly Trinity to be completed) we can then look forward to some fresh CAWU campaigns.

Let's hope there's something worthwhile in the 'Wrapped Up' sack of tat.

Many thanks to Mark 'Sharky' Cochrane for the spot. I'm pretty sure he sent this to me last year. I wouldn't be surprised if he plans their media and buys the ad space. He probably changed the date and colour too.



Wednesday 23 November 2016

WRAPPED UP COMES AS STANDARD (AGAIN)


I think we can all agree that 2016 has been a bit of a shocker. We lost Prince, Bowie, R2-D2, Wogan, Europe and, let's not forget that America is about to sponsor next year's apocalypse. So in these times of uncertainty, it's good to know some things don't change.

So please be upstanding and thank the Evening Standard for sticking with one tradition and kicking off CAWU '16 the same way it has since records began.

Green seems to be the key colour this year for the Standard's portrayal of Christmas, with red taking more of a backseat. It would also appear from previous years, that it's all about the smaller presents rather than the one BIG gift this time.

Whether this is down to austerity or perhaps better things do come in smaller packages, we'll never know. However, seeing this in the middle of the paper last night was like getting a big hug from a family member you haven't seen in a year(s). I can now look forward without dread, knowing that perhaps we'll all be OK this Christmas.