Wrapped Up now comes as Standard

Another year, another Evening Standard Christmas insert. We knew it was coming and fortunately we didn't have to wait long, especially as 'Black Friday' is almost upon us (Thanks for that America, nothing like instilling some Pre-December Christmas shopping panic). We know it's not technically an ad, but it's more of a nostalgia thing for us here now.

Lots of CAWU sightings coming in so expect an influx of posts. Many thanks to Chris Fielder for taking the photo.

TV finally wrapped up

Like Romeo & Juliet, Smokey & the Bandit or a duo of Turtle Doves, Sellotape and 'Christmas All Wrapped Up' were always destined to be together and we're glad to say it doesn't disappoint. As the first CAWU TV Ad of the Year (and first one we've seen since we started this) 12 Days of Christmas is a slightly minimalist interpretation that fully shows off the USP of Sellotape and we think it's all the better for it. You'll be humming this for hours afterwards.

All Wrapped Up

Well done Dean for finding this, it's nice to finally tick off a 'blatant use of the line in a TV Ad' on the list of media channels that All Wrapped Up has featured in.

Posh Wrapping Paper

As December approaches we have two bits of exciting news.

Firstly, we move up the social ladder as Fortnum & Mason succumb to the CAWU line. It's a glorious Dickensian themed Christmas web-image which really warms the cockles. Carrots for Rudolph and Milk (and possibly Whiskey and Exotic Fruit jellies) for Santa. A big 'Ghost of Christmas Present' hug to Anna Pinckernelle for remembering us at CAWU towers and sending it on.

I said we had two bits of news and well, you're just going to have to wait for the second bit. I will tell you though, we have our first TV ad! (squeal of excitement).

Let the wrapping begin...

Merry Christmas All Wrapped Up 2013,

Now in our third year, CAWU is a little bit older and wiser. However, that means the next generation of fresh faced creatives are discovering the wonders of this line for the first time and realising that those four little words can make life so much easier when it comes to selling and marketing at Christmas. Which is great news for us, hopefully we'll be seeing it all over the place over the next 6 weeks.

So (a bit later than last year), I pronounce 'CAWU 2013 officially OPEN.

SFX: 'snip'

Two great spots from a new contributor. Thanks very much for Kimberley Baxter for finding both of these, although we do wonder who gets the gift from Peacocks and who get's the nice present? 

Christmas All Mummified Up

Well we might as well finish this blog right here and now. This won't be bettered. This I think is the best (and most random and inappropriate/appropriate) use of the CAWU line I've ever seen.

Simply jaw-droppingly amazing. So how has Arnos Vale Cemetery, Bristol got it all wrapped up? Warm Mince Pies while a loved one is slowly cremated  Let your little ones visit Santa's Crypt. Sit on the knee of a corpse. Perhaps pick up the perfect gift for Mum and Dad - a personalised Urn. If you're passing by on Sunday 16th, please tell us what exactly what this meant.

Arnos Vale Cemetery, Bristol and more importantly the person who wrote this, just got a seat at the grown-ups table on Christmas Day here at CAWU towers.

The Original Wrapped Up (probably).

If any company can claim to literally having 'Christmas All Wrapped Up' then its got to be the Post Office. I'm pretty sure this line has been used in some capacity the last 50 years. In fact, I would go as far as saying that Christmas All Wrapped Up was probably created/conceived for the Post Office in the last days of VR, not EIIR. 

On the execution, it's nice to see a literal interpretation of the 'wrapped' part of the line by incorporating a wrapping paper style background which is also informative - the 22nd of December being the very very last day for sending an item special delivery. You have been warned.

Many thanks to Melanie Healy for bringing this informative CAWU message to our attention.

That's Christmas All Booked Up

We've got Christmas all wrapped up! Yes you do. If you're giving everyone a book this Christmas. 

I like a book, my son (who's two) also likes a book. My mum likes books, my dad likes a book. So in fact, the initial disdain and sarcasm I felt for them using the CAWU line is unfounded and actually its convinced me to buy everyone a book this year. 

Well done 'Book Events', you do indeed have Christmas All Wrapped Up and furthermore I'm not going to delay. 

This could be the salvation for everybody's Christmas shopping - I don't know who the 'Book People'  are, but thank you. 

Also they've gone to Christmas town on the look. Nice ribbon effect, plenty of gifts, baubles and decorations. Plus, as an Art Director pointed out... 'its even got Lobster in it!'. 

Hooray for the Christmas Lobster.

Many thanks to Ady Staley for finding this hidden gem.