Christmas All Mummified Up

Well we might as well finish this blog right here and now. This won't be bettered. This I think is the best (and most random and inappropriate/appropriate) use of the CAWU line I've ever seen.

Simply jaw-droppingly amazing. So how has Arnos Vale Cemetery, Bristol got it all wrapped up? Warm Mince Pies while a loved one is slowly cremated  Let your little ones visit Santa's Crypt. Sit on the knee of a corpse. Perhaps pick up the perfect gift for Mum and Dad - a personalised Urn. If you're passing by on Sunday 16th, please tell us what exactly what this meant.

Arnos Vale Cemetery, Bristol and more importantly the person who wrote this, just got a seat at the grown-ups table on Christmas Day here at CAWU towers.

The Original Wrapped Up (probably).

If any company can claim to literally having 'Christmas All Wrapped Up' then its got to be the Post Office. I'm pretty sure this line has been used in some capacity the last 50 years. In fact, I would go as far as saying that Christmas All Wrapped Up was probably created/conceived for the Post Office in the last days of VR, not EIIR. 

On the execution, it's nice to see a literal interpretation of the 'wrapped' part of the line by incorporating a wrapping paper style background which is also informative - the 22nd of December being the very very last day for sending an item special delivery. You have been warned.

Many thanks to Melanie Healy for bringing this informative CAWU message to our attention.

That's Christmas All Booked Up

We've got Christmas all wrapped up! Yes you do. If you're giving everyone a book this Christmas. 

I like a book, my son (who's two) also likes a book. My mum likes books, my dad likes a book. So in fact, the initial disdain and sarcasm I felt for them using the CAWU line is unfounded and actually its convinced me to buy everyone a book this year. 

Well done 'Book Events', you do indeed have Christmas All Wrapped Up and furthermore I'm not going to delay. 

This could be the salvation for everybody's Christmas shopping - I don't know who the 'Book People'  are, but thank you. 

Also they've gone to Christmas town on the look. Nice ribbon effect, plenty of gifts, baubles and decorations. Plus, as an Art Director pointed out... 'its even got Lobster in it!'. 

Hooray for the Christmas Lobster.

Many thanks to Ady Staley for finding this hidden gem.

Festivities? What festivities?

Within the realms of Adland it's becoming more evident that the word Christmas is slowly disappearing and being replaced with the word 'Festivities'. Of course clients and companies want to show their multi-ethnicity credentials - 'We want everyone to buy Brand X, so let's not alienate anyone'.

And that's fine, we don't have a problem with that. What we do have a problem with is the lacklustre approach to celebrating and illustrating the FSAWU line.

Twinings, you have disappointed us. Have a cup of tea and a word with yourself.

Signed

The Festive Season All Wrapped Up Consortium

formerly known as The Christmas All Wrapped Up Appreciation Society

Wrappers from the Westside

Westfield does indeed have it all wrapped up within the pages of various publications. And if any place was going to have it all wrapped up, Westfield would be it. I don't know about you, but when I see Westfield I can't help but think Westlife. In fact, I had to do a double take on the magazine insert (top one) as to whether they we're actually Ireland's #2 boy band (controversial).

Now technically, the line says 'festive season' instead of Chrimble but in this crazy politically-correct world, we know what the copywriter wanted to say. Fortunately, there it is in black and white on page 22 of this week's Time Out.

Proud. Unashamed. Bold. Wonderful.


Many thanks to eagle eye wrappers Helen Metson and Mark Cochrane for these submissions.

CAWU comes to market

If any sector has Christmas all wrapped up, its got to be the supermarket chains. Last year TESCO took the crown with their 48-sheet posters celebrating the CAWU line, but Sainsbury's are out of the blocks early this year and seem to have stolen Tesco's Red Dot symbol as well. Great use of crackers, nice tree and generous sprinkling of snowflake clipart make this a good solid addition to the group. We are hoping for more though.  

Arsenal Wrap Up another year

Our first repeat offender. The players may have changed (Look how overjoyed they are with all their Arsenal tat - loving the apron and glove 3rd kit this year) but the gold bow has made it into 2012 season. Now we should be berating this, but as we all know this line is a gift from the advertising gods at this time of year so celebrate it for all its marketing goodness.

If I was Arsene Wenger I probably wouldn't publicise their Christmas tactics, that might backfire somewhat.

Oh, here they are on 2012s social media hub of choice pinterest/xmaswrappedup

Christmas All Wrapped Up is back for 2012!!!!

Four exclamation marks? You're damn right!

With only 67 days to go, we're overjoyed to see some corporations getting in there early with the CAWU line. I for one cannot wait for the 2012 batch. If you've got the Xmas brief sat on your desk, please spare a thought for this 'exquisite order of words' and try and get them in.

Pinterest board coming soon...

The Wrapped Up Crew.