It's big, it's bold, it's even made to look like wrapping paper. Tesco's 48-sheet poster campaign has blown us away. Massive respect to their ad agency for taking the line and making it better than we could ever have imagined.
A massive 48-sheet hug to regular contributor Jody Louie for what is by far the best CAWU to date. Now, if we could get an actual 48 sheet poster of this, that would be something...
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