Thursday, 12 December 2013

Almost probably the last wrapped up...

As we near the end of Christmas All Wrapped Up 2013, it's good to see that we're still finding the odd one or two still out there. With Adland closing for the festivities I think this might be the very last post of the year. I'd love to say we've got a last hurrah, but I'm guessing if we haven't seen it yet, it ain't coming. If that's it, thanks for all your submissions and Merry Christmas All Wrapped Up.






Friday, 6 December 2013

Flat packed and wrapped

Two in one day, it must be Christmas. You'll need your glasses for this but it's there. IKEA shopper marketing on the streets of the home counties. She seems very happy to be appearing in shot. And why shouldn't she, she's made it onto the CAWU blog.

According to Harry (the CAWU Spotter) he literally let out a verbal 'YES' when he noticed the end line. Thanks Harry.


The sign reads 'We've got Christmas Wrapped Up. Bring your presents to our stand for our free gift wrap service. Today Only'

And the lack of effort award goes to...


All we can say is that we all feel a bit more sad about Birmingham.

Thursday, 5 December 2013

All Wrapped up - the bumper edition

We've had quite the bulging sack of Wrapped Up finds. So instead of dragging it out, I'm going to empty it here and post up what's currently out there. Let the bag shaking begin!

First out the bag is a double header from Jigsaw... Nice to see the campaign tracking through from online into store. Good use of fake snow in the shop window. Although, does anyone really leave presents outside?




Found and photographed by James Devon (Thanks for remembering us)

Secondly, we have the old christmas wrapping paper theme press ad... A classic in our eyes (O2, you missed a trick this year - Matt)

No idea what SURE. is but we are loving the simulated tear in the design - really adds to the magic of the line. Many thanks and Happy Birthday to Mr Shaun Rogers for bringing this to our attention.

Thirdly, fourthly and fifthly we go digital. Using the CAWU line in its simplest form. No fuss, but no energy either - a disappointing 3/10. A bonus point to Beefeater Grill for at least adding the christmas icons wallpaper behind the line but on the whole this line deserves better.






Monday, 2 December 2013

Wrapped Up, Up and Away


Although not officially a 'Christmas all wrapped up' line, the foundations (and the words) are all pretty much there. Our first 48$ of the season.

How could we disappoint the boy in the picture - look at his little face - the joy he's expressing that he's found out he's going to appear on this blog. It would be too crushing to tell him it didn't count so we'll make the exception.

Many thanks to Emma Leaney for snapping this on her way to work.

Wednesday, 27 November 2013

Wrapped Up now comes as Standard


Another year, another Evening Standard Christmas insert. We knew it was coming and fortunately we didn't have to wait long, especially as 'Black Friday' is almost upon us (Thanks for that America, nothing like instilling some Pre-December Christmas shopping panic). We know it's not technically an ad, but it's more of a nostalgia thing for us here now.

Lots of CAWU sightings coming in so expect an influx of posts. Many thanks to Chris Fielder for taking the photo.

Tuesday, 26 November 2013

TV finally wrapped up


Like Romeo & Juliet, Smokey & the Bandit or a duo of Turtle Doves, Sellotape and 'Christmas All Wrapped Up' were always destined to be together and we're glad to say it doesn't disappoint. As the first CAWU TV Ad of the Year (and first one we've seen since we started this) 12 Days of Christmas is a slightly minimalist interpretation that fully shows off the USP of Sellotape and we think it's all the better for it. You'll be humming this for hours afterwards.

All Wrapped Up

Well done Dean for finding this, it's nice to finally tick off a 'blatant use of the line in a TV Ad' on the list of media channels that All Wrapped Up has featured in.


Monday, 25 November 2013

Posh Wrapping Paper

As December approaches we have two bits of exciting news.

Firstly, we move up the social ladder as Fortnum & Mason succumb to the CAWU line. It's a glorious Dickensian themed Christmas web-image which really warms the cockles. Carrots for Rudolph and Milk (and possibly Whiskey and Exotic Fruit jellies) for Santa. A big 'Ghost of Christmas Present' hug to Anna Pinckernelle for remembering us at CAWU towers and sending it on.


I said we had two bits of news and well, you're just going to have to wait for the second bit. I will tell you though, we have our first TV ad! (squeal of excitement).


Tuesday, 12 November 2013

Let the wrapping begin...

Merry Christmas All Wrapped Up 2013,

Now in our third year, CAWU is a little bit older and wiser. However, that means the next generation of fresh faced creatives are discovering the wonders of this line for the first time and realising that those four little words can make life so much easier when it comes to selling and marketing at Christmas. Which is great news for us, hopefully we'll be seeing it all over the place over the next 6 weeks.

So (a bit later than last year), I pronounce 'CAWU 2013 officially OPEN.

SFX: 'snip'

Two great spots from a new contributor. Thanks very much for Kimberley Baxter for finding both of these, although we do wonder who gets the gift from Peacocks and who get's the nice present?