Wednesday, 19 November 2014

How do you wrap a Pony for Christmas?

ASCOT and Country Living Christmas Fair & Racing Weekend has taken the Wrapped Up part of the line literally and created an interesting scene using rolls of wrapping paper. I must say this is a new take on the line and one that we approve of here. 

Not entirely sure anyone's ever seen Horse Racing wrapping paper, but this is advertising and so it only takes a production manager and a few telephone calls, an email, a small team of designers, a favour from a printer and a courier and there you have it - A lovely roll of it.

That said, it's still a refreshing creative way of executing the CAWU line. 

Many thanks to a seasoned CAWU finder, Mark Cochrane. An Epic photo-taking stance in the reflection of the glass - one hand, side-on to the ad and leaning slightly forward. Powerful.

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